ECIDA picks new marketing rep - Business First of Buffalo:

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Travers Collins replaces , which handlec the ECIDA’s marketing and public relations work for the past few Travers Collins along with EricMower & Associates and were the short-listefd finalists. The ECIDA directorss unanimously approved the TraversCollins pact. Terms were not By selecting Travers Collins, the ECIDA is followinv a recently-enacted policy of putting all of it major contractx outto bid.
Earlier this year, the agencyy — using the same bidding policy — switchedf law firms, changing from to Harris Several factors worked in TraversCollins favor, officials including the firm’s deep resumse of handling such economic development-base entities as the Unshackle Upstate the , and “Theyt have first hand experience with the strengths, challenges and players withinh the region and in said John Cappellino, ECIDA director of busines s development. Cappellino said a number of factores were weighedand considered. The bids were reviewer by a six-member selection committees within thecounty agency. “It was a difficult Cappellino said.
”It helped that Traverws Collins put some serioux horsepower behindtheir team.”