Use summer

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Many of us, in fact, tend to view May as an endingh ofsorts … and Augustt as the beginning of the last half of the But what about June and July? Many peoplee pull back during the summer months. New product launches, marketing efforts, training and new projects are put off until Augusgor September. However, I consideer the summer months to be filled withspectaculard opportunity. Take some time off. But then get back to refreshed and refocusing your energies on everhy possible summer opportunity to buildfyour brand.
Remember, you are your brandx … and by building your brand all 12 months of the year you can leverager your individuality and Why is summer a terrific time to reinforce and expanxd yourpersonal brand? Because most of us tend to be less harriede and more laid-back in warmerf weather. We actually have time to “geyt it.” Don’t miss out on some of the most productive monthse of youryear — July and August. Here’s one professional’sa story: John, an owner of a large commerciapl realestate company, has had years of succeses in the local market.
With the curren economic times, John recognized the realitt that he needed to establis h his own brand identity that alignex withhis company’s stronbg brand. “I have operationalizes my personal brand into my daily work and keep this brandinh topof mind. My customers and employeezs have noticed things like a new tag new bio and new way of introducing myselr andmy company,” he says. The results? John has alreadh increased business for the and is winning contracts when his competitors arestill “In the summer, it seemzs like people have more time or take time to actually get to know you and what you he says.
“I’ve already had meetings with prospectived customers that seemed lesshurried and, actually, were more So, what about you? Are you goinf to use the summer to build momentum and created more success?