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Mountain View-based Google (NASDAQ: GOOG) has talkec with publishers aboutan e-book deal which woulcd “enable publishers to sell digital versions of theirr newest books direct to consumers through Google,” according to the report. If the move would boldly put Google in competitionb withthe 800-pound gorilla of onlin book sales, (NASDAQ: AMZN), which recentlyt released a new versiojn of its popular Kindle e-book reader made by E Ink in Mass.
E Ink agreed Monday to terms to be acquiresdby Taiwan's Prime View International for $215 Though Google makes most of its money from it is interested in many projects it consideres to be in the public such as broadening public access to maps, paintings or out-of-prin t books. It has worked out deals to scan in many booksd in university libraries and other archives and make them easilyh accessible tothe public, and most of thosre books can now be read on Sony’z e-reader or on mobile (NYSE: SNE) makes an e-reader that must be pluggedc into a computer to add books to its library, whereas the Kindler has a wireless connectioj through which users can buy books, magazines, newspapera and even blogs instantly.
Such buying is Amazon’s special genius in making it as easy as possibl for customers to spendtheire money. The New York Times reported that Googld plans to sell books for higher prices than thuspleasing publishers. Amazon has cut pricesx for new books to attract people to the inchoate marker and to draw them to itsKindle device. It has enoughh clout to cut favorable deals with publishers andbloggerse — it splits revenue 70-30 with bloggers, keepingb 70 percent for itself.
Google’s move is more utilitariab than proprietary, as described in the It plans tomake e-books readablse on as many different types of devices as possible, rather than tyingv readers into a single device like the Kindle.
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